First Camp Danmark A/S

First Camp er Skandinaviens største campingkæde, hvor gæsteoplevelser og engagement er i fokus. Med i alt 46 destinationer og omkring 850 drevne medarbejdere i Sverige og Danmark arbejder vi hver dag på at blive verdens førende campingkæde, og vi er godt på vej. First Camp er inde i en spændende vækstfase og har en unik mulighed for at drive udviklingen i en branche med et enormt potentiale. 


First Camp is a fast-growing hospitality company, building the market leading camping chain across the Nordic region. We are passionate to enhance the guest experience for those who chose to stay with us in a cabin, caravan, camper or tent, and we are doing so through continuous innovation, digitalization and using data driven insights. We have a love for our wonderful Nordic nature and sustainable eco-friendly travel. All to deliver moments of happiness for the many people, with the ambition to become the world’s leading camping chain.

We have a very exciting expansion agenda for the coming years, continuously investing in new opportunities. Both through organic optimization and M&A. In 2019 the two Swedish market leaders First Camp and Nordic Camping & Resorts was merged, taking the joint name First Camp, with a total revenue of 400 MSEK. In 2020 we entered the Danish market in full scale via acquisition of four new destinations, Hasmark Strand, Skovlund, Bogense City and Bøsøre Strand. Lakolk Strand was part of the chain since before, and Frigård is the latest addition in 2021 adding up to a total of six destinations in Denmark.

About the role                                                                                    

As the Marketing Specialist in Denmark, you will play a critical role in driving growth, profitability, and brand awareness for the chain. The current six destinations have strong local market presence, the next step is to reach out and build engagement and love for the brand First Camp.

Your main responsibility includes driving sales to the danish First Camp destinations via traffic and bookings both to the company website and also drop-in leisure guests as well as reaching B2B customers in the winter season. You will work within the commercial team in First Camp, where Group functions as Revenue Management, Brand development, our Contact Center and Website development sits at the support office in Sweden.

You will help to develop an ongoing plan for the content for all platforms in accordance with our strategy, our overall concepts and brand guidelines, annual cycles and campaigns, as well as manage and ensure planned execution. Including main responsibility of e.g.:

  • Media purchasing and negotiations (print ads and online banners)
  • SoMe, such as Facebook posts and campaigns, Instagram, LinkedIn, etc.
  • The visual identity across all platforms including ads, webpage, signage, brochures, newsletters, banner ads and more
  • Reporting of key marketing and sales KPIs and draw insights and take actions based on them
  • Continuously updating the website with various information and create new inspiring content
  • Various ad hoc tasks such as creating  newsletters, plan photoshoots and update info screens in the destinations
  • Develop and maintain strategic partnerships to increase brand awareness and sales

Your background

The ideal candidate is a results-driven and data driven marketer with proven quantitative and analytical skills and will have a combination of email marketing experience, statistical and visualization software products experience (quantitative tools), and project management skills. You also enjoy creating campaigns, are a good writer and have some experience with graphic design.

You should thrive in a chain-based company with high pace as well as able to work independently and be able to structure and dispose time and tasks. You are highly proactive & independent, always looking for ways to take initiative and improve existing ways of working and processes. And enjoy working with different departments and have a positive mindset

We believe you have:

  • An all-round understanding of marketing
  • Experience with SoMe (primarily Instagram, Facebook and LinkedIn)
  • Worked with SEO and SEM have knowledge of the effect of this
  • Experience with content production for content marketing
  • Several years of experience from a similar position and preferably industry knowledge
  • Exceptional project management and organization skills, with a keen eye for detail
  • Communication well in writing in Danish, also in English and preferably German
    • We are a Scandinavian company, so basic understanding of Swedish is an advantage, as many meetings take place in Swedish / English

About First Camp

First Camp is Scandinavia’s leading camping chain because our guests have chosen to spend their valuable time with us. Also the B2B customers is a growing segment with guests who appreciate to stay longer durations in cabins as a “home away from home”. Over 2,5 million guest nights every year speaks volumes. As the leading camping chain in Scandinavia, we have both the knowledge and financial resources required to develop and maintain the finest facilities in the most beautiful spots.

Today, First Camp is available in over 45 destinations, from Danish Frigård in the south to Swedish Boden in the North. We offer thousands of camping pitches, cabins and loads of fun!

Ansættelsesform Fastansat
Arbejdstid Fuldtid
Startdato As soon as possible
Løn Individually set monthly salary
Antal ledige stillinger 1
Arbejdstid 37 tim
By Flexible
Land Danmark
Referencenummer 2021/12
Publiceret 05.07.2021
Sidste ansøgningsdag 31.07.2021

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